GIPHY is the most popular gif search engine. Various brands have created creative pages full of gifs. People use gifs to express emotions, save time, and promote ideas. Despite gifs taking over emojis in popular social media apps, many users still need to learn about their potential. Gifs can help you create and promote your brand using GIPHY and other platforms. We have you covered if you want to know how to do this goal. Let’s discover how GIPHY can expand your business.
The Popularity of Gifs – An Overview
Gifs are the most popular creative tool in digital media. They are short clips of appealing visuals to express emotions, ideas, or thoughts in conversations or social media posts. Gifs became more popular than emojis due to various factors. Firstly, emojis are static visuals with limited meanings. They do not appropriately address the user’s feelings (as they want to).
While gifs have been used casually for social conversations, they have become a source of brand development and expansion. If you explore popular gif search engines like GIPHY or Trenor, you can find brand channels with custom gifs to be used. The creators establish their brand on gif search engines and optimize them to appear among the top searches.
This optimization strategy gives their brand a boost in the competitive market. People get to know new brands based on their relevant gifs.
How should we optimize GIPHY for Brand Promotion?
Most gif creators ask an essential question about optimizing GIPHY to grow their outreach. GIPHY is a goldmine for creators with hundreds of gifs. Brands can create their channels on the platform and develop new gifs to be popular. Various factors come into play when optimizing gifs on GIPHY. We have laid out a few rules below to help you get started.
Identify Your Goals
The first step in the optimization plan is identifying your goals. Why do you need gifs? What do you plan to accomplish? Why can GIPHY be your primary source to achieve your goal? These questions may come in handy to get your direction straight. Other factors to establish your goals are listed below.
- Gaining gif likes and shares
- Conversation catalyst for increased engagement
- Product or service awareness
- Increased click-through rates
When you establish your objectives, you can proceed to the gif creation part on GIPHY. Your gifs should align with your goals to develop consistency and brand identity.
Keep an Eye on the Latest Trends
Gifs are all about trends. They spread like wildfire when you stick to the latest trends. How to keep up with trends? Trending gifs typically have a popularity factor that increases their likes and shares on GIPHY and other gif platforms. An excellent strategy to align your brand with trends is picking movies, TV shows, and celebrities to make gifs.
Such creatives gain much attention and help boost the brand. While you do it, you may focus on more popular personalities globally. Just to remind you, your goal is reaching a global audience. Another way to keep up with trends is by creating original gifs. You may check on the hottest events and social issues to develop original gifs (suitable) for those events.
Understand the Size Matters
Gif files can be small or large based on the goal of development. However, most gif platforms support smaller sizes to ensure user-friendliness across multiple platforms. GIPHY, for example, has the following recommendations for uploading gifs on the website.
- 8MB or below gif sizes (recommended)
- 480 or below resolution (recommended)
When you create gifs, remember that you are not designing static visuals. Such (graphical) elements require high resolution for picture clarity. Gifs are moving visuals that can bear lower resolution without impacting the objective. Gif users are more focused on the idea than the quality of the visuals. Moreover, most users view gifs on mobile phones, making smaller sizes ideal.
Add Tags for Better Optimization
Like SEO, gif optimization requires a few strategies to reach the top of searches. One of these elements is gif tags. Gif search engines read gifs based on their labels. These tags help to place gifs against specific keywords for better outreach. You can use multiple tags to ensure proper optimization.
Using the catchphrase (of the gif) as a tag is a good way. Internet users easily recognize such terms. They often use such words to search for gifs in chats. Some gif creators use less popular terms to rank gifs. Those terms may take too long to develop familiarity.
Create Shorter and More Appealing Gifs
Some creators need to understand the concept of gif creation. They create longer clips to elaborate on the content. While such pins may be great for other purposes, they may need to fit the shoes of gif users better. When you create gifs, please remember that you aim to replace an emoji with a more attractive visual aid. You may keep it simple, short, and appealing.
When starting your gif channel on GIPHY, you may explore popular gifs to take ideas. A good strategy is to make keyword searches to know how popular gifs rank on GIPHY. Once thoroughly searched, you can target a gif below six seconds and hundred frames for the best results.
Use Gifs in Blogs and Emails
Brands rely on blogs and email marketing to expand and retain their market. They use different ways to stand out in the competitive industry. Gifs are an essential tool in this regard. They can help you catch more spotlight than your competitors. You can include creative gifs to spark interest when creating blog pieces.
The same applies to email marketing. Using gifs in a marketing email can entertain, engage, and provoke your audiences to take action. While you follow this technique, you may keep the serious content free of entertaining gifs to avoid poor impressions.
Please look at the above factors to understand how GIPHY can expand your business. You can use GIPHY to create your brand channel and publish gifs to gain higher ranks. If you’d like to know how it works, you can explore GIPHY and other gif platforms for a thorough understanding.