Ryan Hawkinson

Technical Terms Glossary

Follow Me Elsewhere:
Technical Terms Glossary Image
Comparing two or more variations of an email (e.g., subject line, content, layout) to determine which performs better in terms of open rates, click-through rates, or conversions.

Types of solutions this term is related to:

Email Marketing Platforms
A pre-scheduled series of automated emails triggered by specific actions or events, such as a welcome series for new subscribers or a sequence for abandoned carts.

Types of solutions this term is related to:

Email Marketing Platforms
The percentage of emails that could not be successfully delivered to recipients’ inboxes. Bounces can be classified as either hard bounces (permanent delivery failure) or soft bounces (temporary delivery issues).

Types of solutions this term is related to:

Email Marketing Platforms
A statement or button within an email that prompts recipients to take a specific action, such as “Shop Now” or “Learn More.”

Types of solutions this term is related to:

Email Marketing Platforms
A law enacted in the United States that sets rules and guidelines for commercial email messages, including requirements for opt-out mechanisms, proper identification, and message content.

Types of solutions this term is related to:

Email Marketing Platforms
The percentage of recipients who click on a link within an email out of the total number of emails delivered. It indicates the engagement level and effectiveness of the email’s content and call-to-action.

Types of solutions this term is related to:

Email Marketing Platforms
Uncover the secrets to mastering the digital experience in the fast-paced digital landscape. Explore the phases and layers of the digital organization, guiding stakeholders through seamless funnels and processes. From inward movement to outward transitions, understand
Embark on a journey through the transformative power of data in the digital era. In this comprehensive article, explore how software empowers data facilitation, devices act as gatekeepers of data access, and security safeguards the digital
Plugins are a crucial component of the WordPress ecosystem for WordPress websites to function. Using plugins allows you to save time and access some unique features. Plugins may be quickly installed and set up, saving developers
Content Management System (CMS) is like a Swiss Army Knife for your website. It can help you easily manage your website content, ensuring it looks great and runs smoothly. You never have to worry about getting
Businesses can fully benefit from email marketing’s cost efficiency. With email marketing, businesses can reach a broad audience, deliver personalized and relevant content, advertise effectively, automate repetitive tasks, and measure the success of their campaigns. By