Ryan Hawkinson

Technical Terms Glossary

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Comparing two or more variations of an email (e.g., subject line, content, layout) to determine which performs better in terms of open rates, click-through rates, or conversions.

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Email Marketing Platforms
A pre-scheduled series of automated emails triggered by specific actions or events, such as a welcome series for new subscribers or a sequence for abandoned carts.

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Email Marketing Platforms
The percentage of emails that could not be successfully delivered to recipients’ inboxes. Bounces can be classified as either hard bounces (permanent delivery failure) or soft bounces (temporary delivery issues).

Types of solutions this term is related to:

Email Marketing Platforms
A statement or button within an email that prompts recipients to take a specific action, such as “Shop Now” or “Learn More.”

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Email Marketing Platforms
A law enacted in the United States that sets rules and guidelines for commercial email messages, including requirements for opt-out mechanisms, proper identification, and message content.

Types of solutions this term is related to:

Email Marketing Platforms
The percentage of recipients who click on a link within an email out of the total number of emails delivered. It indicates the engagement level and effectiveness of the email’s content and call-to-action.

Types of solutions this term is related to:

Email Marketing Platforms
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