Ryan Hawkinson

Technical Terms Glossary

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Comparing two or more variations of an email (e.g., subject line, content, layout) to determine which performs better in terms of open rates, click-through rates, or conversions.

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Email Marketing Platforms
A pre-scheduled series of automated emails triggered by specific actions or events, such as a welcome series for new subscribers or a sequence for abandoned carts.

Types of solutions this term is related to:

Email Marketing Platforms
The percentage of emails that could not be successfully delivered to recipients’ inboxes. Bounces can be classified as either hard bounces (permanent delivery failure) or soft bounces (temporary delivery issues).

Types of solutions this term is related to:

Email Marketing Platforms
A statement or button within an email that prompts recipients to take a specific action, such as “Shop Now” or “Learn More.”

Types of solutions this term is related to:

Email Marketing Platforms
A law enacted in the United States that sets rules and guidelines for commercial email messages, including requirements for opt-out mechanisms, proper identification, and message content.

Types of solutions this term is related to:

Email Marketing Platforms
The percentage of recipients who click on a link within an email out of the total number of emails delivered. It indicates the engagement level and effectiveness of the email’s content and call-to-action.

Types of solutions this term is related to:

Email Marketing Platforms
Email marketing tools and software have become the new norm for all businesses today. Here are the essential qualities you should look for in your chosen tool!
The productivity application suite is a collection of programs intended to boost productivity and effectiveness at work. Examples of productivity application suites are applications for word processing, graphics, presentations, email, calendaring, and other tasks.
This article will provide a comprehensive guide to the essential steps businesses should take to create and maintain a seamless customer service management system. Stay with us for more.
Email marketing offers businesses increased reach and engagement, making it a powerful tool for driving growth. With email campaigns, businesses can reach a wide audience globally, achieve higher open and click-through rates, and personalize their messages
A call to action (CTA) is crucial in email marketing for generating engagement and driving conversions. A well-crafted CTA provides clarity and purpose, guiding recipients on their next steps. It also allows for measuring campaign effectiveness
Embark on a journey through the transformative power of data in the digital era. In this comprehensive article, explore how software empowers data facilitation, devices act as gatekeepers of data access, and security safeguards the digital
In this comprehensive guide, we will delve into the intricacies of email marketing with click funnels, exploring the numerous benefits and strategies that can help businesses boost their conversion rates.