Lesson: Business Funnels and Their Impact on Digital Experience

Course Content
Intro To The Digital Experience Course
Learn the foundations of digital experience in this comprehensive course guided by Ryan. Discover the 5 pillars that empower coaches, small business owners, and executives to navigate technology confidently. Explore internal and external stakeholders, organizational phases, and the invaluable role of data. Uncover bonus pillars for practical tips on starting your digital experience journey. Gain a profound understanding of how these pillars intertwine, and apply your newfound knowledge with reflection and the digital experience matrix. Elevate your business and embrace the power of digital today!
Stakeholders and Digital Experience
Discover the power of stakeholders' perspectives in shaping a successful digital experience. Dive into their concerns, skills, backgrounds, resources, desires, and networks to create tailored interactions that foster stronger relationships. Learn how to address worries, leverage capabilities, align processes with goals, and provide essential support. Unleash the potential of stakeholders' lenses to craft engaging digital experiences. Join our lesson now and enhance your company's digital landscape.
The Phases and Layers Of Digital Experience
Explore the impact of business phases and layers on the digital experience in this insightful lesson. Unravel how elements move within, through, and out of the organization to optimize interactions with users and stakeholders. Learn the significance of funnels and processes in guiding stakeholders to achieve their goals. Discover the crucial role of software as an interface and data as the backbone in enhancing the digital experience. Join our lesson now to refine your digital experience foundation and create a seamless journey for your audience.
Data – Impact on Digital Experience
Explore the critical role of data in shaping a business's digital experience in this comprehensive section. Discover how data serves as the lifeblood of the digital ecosystem, enabling unique and seamless experiences. Delve into the pivotal role of software as a data facilitator, empowering intuitive interfaces for users. Understand how devices act as gatekeepers, regulating data access for enhanced security and privacy. Learn essential strategies for data security and backup, ensuring business continuity in the face of potential disruptions. Unravel the significance of data connections and cloud technologies in enhancing the digital experience. Navigate through regulations and compliance to maintain trust and ethical data management practices. Unlock the power of data as a tool that elevates your organization's digital journey to new heights. Embark on the exploration of software's role in shaping your business's data landscape.
Support In Building A Digital Experience
Explore various ways to find digital experience support for your business, understanding its significance in enhancing your organization's digital journey. Learn through self-learning and understanding digital experience, pursue certifications to unlock opportunities, and engage professionals for transformative growth. Embrace digital experience support to elevate your digital presence and create a seamless experience for customers. Join us in the subsequent lessons for practical insights and strategies to achieve your business objectives. Get ready for an enriching digital experience!
Get Started With Building A Digital Experience
Learn the crucial aspects of building a digital experience for your business. Understand your objectives, align with business units, unify the company's vision, and leverage existing resources to create a successful and impactful digital experience. Lay the groundwork for your organization's digital journey in this introductory section. Get ready to transform your digital presence and achieve your business goals!
Recap Digital Experience Foundations
Recap the key concepts and pillars covered to build a successful digital experience for your business. Understand users, map organizational phases, harness the power of data, and explore resources to set a strong foundation for your digital journey. Thank you for completing the course, and remember to stay curious as you refine your digital experience for your business.
Introducing Digital Experience Foundations: Unleashing the Power of Technology and User-Centric Design
    About Lesson

    Welcome to the lesson on understanding business funnels and their impact on digital experience. In this lesson, we will explore a business’s different phases and layers, known as funnels, and how they affect internal and external stakeholders and the overall digital experience.

    What are Business Funnels?

    Business funnels are stages or steps stakeholders go through when interacting with a business. These funnels can vary based on the relationship’s nature and each stakeholder’s goals. Funnels can be broadly categorized into employment funnels, sales funnels, and onboarding sequences for suppliers and contractors.

    The Phases of a Business Funnel:

    Top of the Funnel – Look at Us:

    • The widest part of the funnel is where stakeholders first become aware of the company.
    • For employment funnels, it’s when potential candidates discover job opportunities.
    • For external stakeholders, it could be finding the company through content and marketing materials.

    Get Started – Making Things Move:

    • The phase where stakeholders show interest and start engaging with the organization.
    • For employment funnels, it involves responding to job postings and beginning the interview process.
    • For external stakeholders, this might mean signing up for an email list or scheduling a product demo.

    Getting Interaction – Moving Forward:

    • Stakeholders actively interact with the company and take further steps toward the desired outcome.
    • For employment funnels, it could be participating in interviews or going through a product demo for external stakeholders.

    Making Moves – Accomplishing the Task:

    • Stakeholders make significant decisions, such as accepting a job offer or purchasing.
    • This can be accepting a job offer for internal stakeholders, leading to career growth.
    • For external stakeholders, it’s completing a purchase and becoming a customer.

    Winning Stage – Funnel Completion:

    • The final stage is where the funnel’s objective is achieved.
    • For internal stakeholders, this is achieving career growth and excelling in their roles.
    • It’s successfully purchasing and utilizing the product or service for external stakeholders.

    Variability of Business Funnels:

      • Not all funnels follow the same five steps. Some may be shorter or longer, depending on the complexity of the relationship and the specific goals.
      • Business funnels can be adapted and tailored to suit the unique needs of each stakeholder.

    Impact on Digital Experience:

      • Understanding business funnels is essential for optimizing the digital experience for both internal and external stakeholders.
      • Businesses can enhance stakeholder engagement and satisfaction by aligning digital touchpoints with the funnel stages.

    Differentiating Internal and External Stakeholders:

      • The objectives for internal and external stakeholders differ within the same funnel.
      • For internal stakeholders, the focus is on skill development, career growth, and becoming valuable assets to the company.
      • For external stakeholders, the emphasis is on maximizing revenue and building lasting relationships.

    Outgoing Layer – Farewell Process:

      • The outgoing layer deals with stakeholders leaving the organization or ending their relationship with the company.
      • For internal stakeholders, this involves exit interviews and ensuring a smooth transition.
      • For external stakeholders, it includes retaining their valuable feedback and understanding their reasons for leaving.

    Understanding business funnels and their impact on the digital experience is crucial for creating effective strategies to engage internal and external stakeholders. By aligning digital touchpoints with each funnel stage, businesses can enhance relationships, drive conversions, and ultimately create a positive digital experience for all stakeholders.