Lesson: Impact of Phases and Layers on the Digital Experience

Course Content
Intro To The Digital Experience Course
Learn the foundations of digital experience in this comprehensive course guided by Ryan. Discover the 5 pillars that empower coaches, small business owners, and executives to navigate technology confidently. Explore internal and external stakeholders, organizational phases, and the invaluable role of data. Uncover bonus pillars for practical tips on starting your digital experience journey. Gain a profound understanding of how these pillars intertwine, and apply your newfound knowledge with reflection and the digital experience matrix. Elevate your business and embrace the power of digital today!
Stakeholders and Digital Experience
Discover the power of stakeholders' perspectives in shaping a successful digital experience. Dive into their concerns, skills, backgrounds, resources, desires, and networks to create tailored interactions that foster stronger relationships. Learn how to address worries, leverage capabilities, align processes with goals, and provide essential support. Unleash the potential of stakeholders' lenses to craft engaging digital experiences. Join our lesson now and enhance your company's digital landscape.
The Phases and Layers Of Digital Experience
Explore the impact of business phases and layers on the digital experience in this insightful lesson. Unravel how elements move within, through, and out of the organization to optimize interactions with users and stakeholders. Learn the significance of funnels and processes in guiding stakeholders to achieve their goals. Discover the crucial role of software as an interface and data as the backbone in enhancing the digital experience. Join our lesson now to refine your digital experience foundation and create a seamless journey for your audience.
Data – Impact on Digital Experience
Explore the critical role of data in shaping a business's digital experience in this comprehensive section. Discover how data serves as the lifeblood of the digital ecosystem, enabling unique and seamless experiences. Delve into the pivotal role of software as a data facilitator, empowering intuitive interfaces for users. Understand how devices act as gatekeepers, regulating data access for enhanced security and privacy. Learn essential strategies for data security and backup, ensuring business continuity in the face of potential disruptions. Unravel the significance of data connections and cloud technologies in enhancing the digital experience. Navigate through regulations and compliance to maintain trust and ethical data management practices. Unlock the power of data as a tool that elevates your organization's digital journey to new heights. Embark on the exploration of software's role in shaping your business's data landscape.
Support In Building A Digital Experience
Explore various ways to find digital experience support for your business, understanding its significance in enhancing your organization's digital journey. Learn through self-learning and understanding digital experience, pursue certifications to unlock opportunities, and engage professionals for transformative growth. Embrace digital experience support to elevate your digital presence and create a seamless experience for customers. Join us in the subsequent lessons for practical insights and strategies to achieve your business objectives. Get ready for an enriching digital experience!
Get Started With Building A Digital Experience
Learn the crucial aspects of building a digital experience for your business. Understand your objectives, align with business units, unify the company's vision, and leverage existing resources to create a successful and impactful digital experience. Lay the groundwork for your organization's digital journey in this introductory section. Get ready to transform your digital presence and achieve your business goals!
Recap Digital Experience Foundations
Recap the key concepts and pillars covered to build a successful digital experience for your business. Understand users, map organizational phases, harness the power of data, and explore resources to set a strong foundation for your digital journey. Thank you for completing the course, and remember to stay curious as you refine your digital experience for your business.
Introducing Digital Experience Foundations: Unleashing the Power of Technology and User-Centric Design
    About Lesson

    As we delve deeper into the digital experience foundations, it’s essential to understand how different phases and layers within a business impact the overall digital journey. In this lesson, we will explore the three distinct layers of the organization and how they influence the digital experience. Let’s begin our journey by understanding each layer’s role in shaping the digital landscape.

    Layer 1: Incoming

    The first layer of the organization, the incoming layer, involves the influx of individuals, stakeholders, data, devices, and software into the company. This phase is comparable to the customer or stakeholder lifecycle, where we see the initiation of relationships with the organization. The primary focus of this layer is to attract and onboard new stakeholders effectively.

    Attracting and Onboarding Stakeholders in the Incoming Layer

    • Attracting New Leads: In a sales context, this phase generates leads and prospects, targeting potential customers who could benefit from the organization’s products or services.

    • Stakeholder Onboarding: For internal stakeholders, such as new employees, this layer entails ensuring they fit well with the organization, providing training, and facilitating a smooth integration.

    • Evaluating Devices and Software: In the incoming layer, businesses assess the suitability of new devices and software to meet the organization’s needs and objectives.

    Layer 2: Current

    The current layer revolves around stakeholders, devices, and software currently used within the organization. This layer focuses on maintaining, optimizing, and nurturing existing relationships for a seamless digital experience.

    Nurturing Existing Relationships in the Current Layer

    • Upselling and Cross-Selling: In a sales context, businesses engage in upselling and cross-selling to existing customers, maximizing revenue and customer loyalty.

    • Upskilling and Training: For internal stakeholders, continuous upskilling and training are vital to ensure that employees are equipped to perform their roles effectively.

    • Software and Device Maintenance: Ensuring that devices and software are well-maintained and updated to align with the organization’s evolving needs and industry standards.

    Layer 3: Outgoing

    The final layer, the outgoing layer, focuses on elements leaving the organization, such as stakeholders resigning, customers leaving, or devices being retired. This phase aims to ensure a smooth transition and positive closure of relationships.

    Ensuring Smooth Transitions in the Outgoing Layer

    • Retention Strategies: In a sales context, businesses employ retention strategies to minimize customer churn and encourage continued engagement.

    • Employee Resignation and Retirement: For internal stakeholders, the organization seeks to support employees during their transition and maintain positive relationships.

    • Device and Software Retirement: Properly retiring devices and software no longer meet the organization’s needs while introducing newer, more efficient alternatives.

    Funneling through the Layers

    Within each layer, businesses implement funnels to guide stakeholders through different stages of their digital journey. These funnels play a critical role in shaping the overall digital experience.

    Guiding Stakeholders Through the Funnel

    • Sales Funnel: A well-defined sales funnel attracts and engages potential customers, nurturing them through the decision-making process until they purchase.

    • Employee Onboarding Funnel: For internal stakeholders, the onboarding funnel ensures a smooth and engaging experience for new employees, setting them up for success within the organization.

    • Exiting and Offboarding Funnel: The exiting funnel facilitates smooth transitions for stakeholders leaving the organization, leaving a positive lasting impression.

    Understanding the phases and layers of a business is crucial for optimizing the digital experience for all stakeholders. Each layer, from incoming to outgoing, plays a distinct role in shaping the digital landscape. Businesses can create a seamless and delightful digital journey for their audience by employing well-defined funnels and processes. In the next section, we will dive deep into these different funnels, exploring strategies tailored to each layer’s internal and external stakeholders.