In this lesson, we will explore the significance of processes in a business and how they impact the digital experience for stakeholders. Processes act as the driving force that propels stakeholders from one phase to another, and their effective implementation is crucial for a seamless digital journey.
Breaking Down Phases and Funnels into Processes
Business funnels represent the various stages through which stakeholders progress during their interactions with a company. Within each funnel, there are different steps, and these steps can be further broken down into processes. Processes are the actionable tasks that stakeholders undertake to move forward, whether internal stakeholders aid the company’s progress or external stakeholders engage in behaviors to advance their collaboration with the company.
The Role of Processes in Facilitating Action
Processes are where the “rubber meets the road.” This is the pivotal point where stakeholders actively take action. Whether it is internal stakeholders processing essential information to drive the company forward or external stakeholders engaging in specific behaviors to move forward with the company, processes enable the steps needed to be completed successfully.
Integrating Processes in a Digital World
In today’s digital landscape, processes are facilitated and integrated with devices and software. These enablers allow stakeholders to interact seamlessly with the digital medium. Data is critical as it is collected on the back end, enabling businesses to gain insights into the processes performance. Software and devices provide a user-friendly interface for stakeholders to engage effectively with the processes.
Customization of Processes Based on Stakeholders
Processes can vary significantly based on the stakeholders involved. Even among internal stakeholders with different job roles, unique methods exist. For example, in a sales funnel, sales representatives follow specific steps and processes to work with clients and complete purchases. Other stakeholders, such as warehouse or inventory workers, have their processes for fulfilling orders and ensuring a successful sale. Each stakeholder’s role contributes to the overall goal of achieving a successful sale.
Processes Differ Based on Funnels
Different funnels for internal and external stakeholders lead to distinct processes. The nature of each funnel, its position within the company, and the required actions and steps impact how stakeholders progress and move forward. Adapting processes to align with the various funnels ensures a cohesive and seamless digital experience.
Moving from Point A to Point B
In essence, processes are the catalyst that drives stakeholders from point A to point B. As they navigate through the layers of the company and the steps within the funnel, stakeholders rely on well-defined processes to achieve their desired objectives. The successful completion of each process brings them closer to their end goal.
Conclusion
Understanding the impact of processes on the digital experience is integral to creating a streamlined and positive journey for stakeholders. Processes form the backbone of business operations, guiding stakeholders through the various phases and layers of the company. By customizing processes based on stakeholders and aligning them with the specific funnels they are part of, businesses can enhance stakeholder engagement and deliver exceptional digital experiences. Integrating processes with devices and software ensures seamless interactions, fostering meaningful and lasting relationships between stakeholders and the organization.
