Lesson: Introduction Lesson: Phases and Layers of Business Impact on the Digital Experience

Course Content
Intro To The Digital Experience Course
Learn the foundations of digital experience in this comprehensive course guided by Ryan. Discover the 5 pillars that empower coaches, small business owners, and executives to navigate technology confidently. Explore internal and external stakeholders, organizational phases, and the invaluable role of data. Uncover bonus pillars for practical tips on starting your digital experience journey. Gain a profound understanding of how these pillars intertwine, and apply your newfound knowledge with reflection and the digital experience matrix. Elevate your business and embrace the power of digital today!
Stakeholders and Digital Experience
Discover the power of stakeholders' perspectives in shaping a successful digital experience. Dive into their concerns, skills, backgrounds, resources, desires, and networks to create tailored interactions that foster stronger relationships. Learn how to address worries, leverage capabilities, align processes with goals, and provide essential support. Unleash the potential of stakeholders' lenses to craft engaging digital experiences. Join our lesson now and enhance your company's digital landscape.
The Phases and Layers Of Digital Experience
Explore the impact of business phases and layers on the digital experience in this insightful lesson. Unravel how elements move within, through, and out of the organization to optimize interactions with users and stakeholders. Learn the significance of funnels and processes in guiding stakeholders to achieve their goals. Discover the crucial role of software as an interface and data as the backbone in enhancing the digital experience. Join our lesson now to refine your digital experience foundation and create a seamless journey for your audience.
Data – Impact on Digital Experience
Explore the critical role of data in shaping a business's digital experience in this comprehensive section. Discover how data serves as the lifeblood of the digital ecosystem, enabling unique and seamless experiences. Delve into the pivotal role of software as a data facilitator, empowering intuitive interfaces for users. Understand how devices act as gatekeepers, regulating data access for enhanced security and privacy. Learn essential strategies for data security and backup, ensuring business continuity in the face of potential disruptions. Unravel the significance of data connections and cloud technologies in enhancing the digital experience. Navigate through regulations and compliance to maintain trust and ethical data management practices. Unlock the power of data as a tool that elevates your organization's digital journey to new heights. Embark on the exploration of software's role in shaping your business's data landscape.
Support In Building A Digital Experience
Explore various ways to find digital experience support for your business, understanding its significance in enhancing your organization's digital journey. Learn through self-learning and understanding digital experience, pursue certifications to unlock opportunities, and engage professionals for transformative growth. Embrace digital experience support to elevate your digital presence and create a seamless experience for customers. Join us in the subsequent lessons for practical insights and strategies to achieve your business objectives. Get ready for an enriching digital experience!
Get Started With Building A Digital Experience
Learn the crucial aspects of building a digital experience for your business. Understand your objectives, align with business units, unify the company's vision, and leverage existing resources to create a successful and impactful digital experience. Lay the groundwork for your organization's digital journey in this introductory section. Get ready to transform your digital presence and achieve your business goals!
Recap Digital Experience Foundations
Recap the key concepts and pillars covered to build a successful digital experience for your business. Understand users, map organizational phases, harness the power of data, and explore resources to set a strong foundation for your digital journey. Thank you for completing the course, and remember to stay curious as you refine your digital experience for your business.
Introducing Digital Experience Foundations: Unleashing the Power of Technology and User-Centric Design
    About Lesson

    In this lesson, we will explore how different phases and layers in a business impact the digital experience. Understanding the movement of various elements within the organization and how they interact with users and stakeholders is crucial for optimizing the digital experience. Let’s break down the phases and layers to comprehend their significance better.

    Section 1: Phases of the Organization

    The phases of the organization refer to how activities and processes move within, through, and out of the company. Each phase can be seen as a different layer, representing different stages of movement. These layers include:

    1. Inward Movement: Activities or elements entering the organization.
    2. At-the-Organization: Activities or elements occurring within the organization.
    3. Outward Movement: Activities or elements leaving the organization.

    Section 2: Funnels and Processes

    Within each layer, we have funnels that guide users and stakeholders through the organization’s processes. A funnel represents a user or stakeholder’s journey to achieve a specific goal or outcome. These funnels can then be broken down into processes, representing the step-by-step movement of elements through the organization. For instance:

    1. Users and Stakeholders Funnel: Leads enter the organization, get qualified, receive upsells, and either retain or exit the company based on their engagement and interactions.
    2. Devices Funnel: Devices can be brought into the organization by users or issued by the company. They may age, require maintenance, or be removed as they serve their purpose.
    3. Software Funnel: Software facilitates tasks for users and stakeholders. It can age, need maintenance, or be outgrown as the organization’s needs evolve.
    4. Data Funnel: Data is gathered and utilized in each phase and layer to monitor and track processes, enabling continuous improvement.

    Section 3: The Role of Software and Data

    Software plays a vital role in the digital experience by enabling users to interact with the organization and accomplish tasks. It serves as an interface for stakeholders, providing them access to essential data and functionality. On the other hand, data is the organization’s backbone, influencing decisions and driving improvements in each phase and layer. Analyzing data helps identify areas for enhancement and drives digital experience optimizations.


    Understanding a business’s different phases and layers is critical in optimizing the digital experience for users and stakeholders. Businesses can design effective funnels and processes that align with stakeholder needs by comprehending how elements move within, through, and out of the organization. Emphasizing the role of software as an intermediary and leveraging data to drive insights further refine the digital experience foundation. The next lesson will explore strategies for aligning these phases and layers to create a seamless and delightful digital experience journey.